/* ===== MECO × Mammut360 — cinematic pitch ===== */
:root{
  --navy-900:#070b16; --navy-800:#0a0f1f; --navy-700:#0f1830; --navy-600:#16213f;
  --navy-500:#1e2c4f; --line:rgba(255,255,255,.09); --line-2:rgba(255,255,255,.14);
  --red:#e2231a; --red-soft:#ff3b30; --red-glow:rgba(226,35,26,.35);
  --blue:#2f6bff; --blue-soft:#5b8bff;
  --ink:#eef2fb; --muted:#9aa6c4; --muted-2:#6b779a;
  --on-accent:#fff;
  --maxw:1200px; --r:18px; --r-lg:26px;
  --ease:cubic-bezier(.22,1,.36,1);
  --shadow:0 30px 80px -30px rgba(0,0,0,.8);
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  font-family:'Vazirmatn',system-ui,sans-serif;
  background:var(--navy-800); color:var(--ink);
  line-height:1.75; overflow-x:hidden; font-weight:400;
  -webkit-font-smoothing:antialiased;
  background-image:
    radial-gradient(1200px 600px at 80% -10%, rgba(47,107,255,.10), transparent 60%),
    radial-gradient(1000px 700px at 0% 30%, rgba(226,35,26,.07), transparent 55%);
}
a{color:inherit;text-decoration:none}
img{display:block;max-width:100%}
::selection{background:var(--red);color:#fff}
.ico{width:24px;height:24px;fill:none;stroke:currentColor;stroke-width:1.7;stroke-linecap:round;stroke-linejoin:round}

/* grain + progress */
.grain{position:fixed;inset:0;pointer-events:none;z-index:9;opacity:.04;mix-blend-mode:overlay;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='120' height='120'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E")}
.scroll-progress{position:fixed;top:0;right:0;height:3px;width:0;z-index:60;
  background:linear-gradient(90deg,var(--red),var(--red-soft));box-shadow:0 0 16px var(--red-glow)}

/* ===== NAV ===== */
.nav{position:fixed;top:0;inset-inline:0;z-index:50;display:flex;align-items:center;justify-content:space-between;
  padding:18px clamp(16px,4vw,46px);transition:.4s var(--ease);}
.nav.scrolled{background:rgba(8,12,24,.72);backdrop-filter:blur(18px) saturate(140%);
  border-bottom:1px solid var(--line);padding-top:12px;padding-bottom:12px}
.brand{display:flex;align-items:center;gap:12px;font-weight:800}
.brand-mark{font-family:'Vazirmatn';font-size:26px;letter-spacing:1px;color:#fff;font-weight:800;direction:ltr}
.brand-mark b{color:var(--red)}
.brand-mark.big{font-size:clamp(44px,9vw,96px);display:block;margin-bottom:10px}
.brand-sep{width:1px;height:20px;background:var(--line-2)}
.brand-sub{font-size:13px;color:var(--muted);font-weight:500}
.nav-links{display:flex;gap:26px}
.nav-links a{font-size:15px;color:var(--muted);font-weight:500;position:relative;transition:.25s}
.nav-links a:hover{color:#fff}
.nav-links a::after{content:"";position:absolute;bottom:-6px;right:0;width:0;height:2px;background:var(--red);transition:.3s var(--ease)}
.nav-links a:hover::after{width:100%}
.nav-links a.is-star{color:#fff}
.nav-links a.is-star::before{content:"★";color:var(--red);margin-left:5px;font-size:11px;vertical-align:middle}
.nav-cta{background:var(--red);color:#fff;padding:10px 20px;border-radius:100px;font-size:14px;font-weight:700;
  box-shadow:0 8px 28px -10px var(--red-glow);transition:.3s var(--ease)}
.nav-cta:hover{transform:translateY(-2px);box-shadow:0 14px 34px -10px var(--red-glow)}
.nav-burger{display:none;flex-direction:column;gap:5px;background:none;border:0;cursor:pointer;padding:6px}
.nav-burger span{width:24px;height:2px;background:#fff;border-radius:2px;transition:.3s}

/* ===== buttons ===== */
.btn{display:inline-flex;align-items:center;gap:10px;padding:15px 30px;border-radius:100px;font-weight:700;font-size:15px;
  cursor:pointer;border:1px solid transparent;transition:.3s var(--ease);font-family:inherit}
.btn-primary{background:var(--red);color:#fff;box-shadow:0 16px 40px -14px var(--red-glow)}
.btn-primary:hover{transform:translateY(-3px);box-shadow:0 22px 50px -14px var(--red-glow)}
.btn-ghost{background:rgba(255,255,255,.05);border-color:var(--line-2);color:#fff;backdrop-filter:blur(8px)}
.btn-ghost:hover{background:rgba(255,255,255,.1);transform:translateY(-3px)}
.pulse{width:8px;height:8px;border-radius:50%;background:var(--red);box-shadow:0 0 0 0 var(--red-glow);animation:pulse 2s infinite}
@keyframes pulse{0%{box-shadow:0 0 0 0 var(--red-glow)}70%{box-shadow:0 0 0 12px transparent}100%{box-shadow:0 0 0 0 transparent}}

/* ===== HERO ===== */
.hero{position:relative;min-height:100svh;display:flex;align-items:center;overflow:hidden}
.hero-bg{position:absolute;inset:0;z-index:0}
.hero-bg img{width:100%;height:100%;object-fit:cover;transform:scale(1.08);filter:saturate(1.05) contrast(1.05)}
.hero-veil{position:absolute;inset:0;z-index:1;
  background:linear-gradient(to top,var(--navy-800) 4%,rgba(8,12,24,.55) 45%,rgba(8,12,24,.7) 100%),
  radial-gradient(120% 90% at 80% 20%,transparent,rgba(8,12,24,.85))}
.hero-inner{position:relative;z-index:2;max-width:var(--maxw);margin:0 auto;padding:120px clamp(16px,4vw,46px) 0;width:100%}
.eyebrow{display:inline-flex;align-items:center;gap:9px;font-size:14px;color:var(--ink);font-weight:600;
  background:rgba(255,255,255,.06);border:1px solid var(--line-2);padding:8px 16px;border-radius:100px;margin-bottom:26px}
.eyebrow .dot{width:7px;height:7px;border-radius:50%;background:var(--red);animation:pulse 2s infinite}
.hero-title{line-height:1}
.hero-meco{display:block;font-size:clamp(64px,15vw,200px);font-weight:900;letter-spacing:2px;direction:ltr;
  color:#fff;text-shadow:0 20px 70px rgba(0,0,0,.55)}
.hero-meco b{color:var(--red)}
.hero-tag{display:block;font-size:clamp(22px,4.4vw,52px);font-weight:800;margin-top:6px;
  background:linear-gradient(90deg,#fff,#aab6d8);-webkit-background-clip:text;background-clip:text;color:transparent}
.hero-lead{max-width:620px;color:var(--ink);font-size:clamp(16px,1.7vw,19px);margin:26px 0 34px;font-weight:400}
.hero-cta{display:flex;gap:14px;flex-wrap:wrap}
.hero-stats{display:flex;gap:clamp(24px,5vw,64px);margin-top:54px;flex-wrap:wrap}
.hero-stats strong{display:block;font-size:clamp(28px,4vw,44px);font-weight:800;color:#fff;direction:ltr}
.hero-stats small{font-size:13px;color:var(--muted);font-weight:500}
.scroll-cue{position:absolute;bottom:26px;left:50%;transform:translateX(-50%);z-index:3;width:26px;height:42px;
  border:2px solid var(--line-2);border-radius:14px;display:flex;justify-content:center;padding-top:7px}
.scroll-cue span{width:4px;height:9px;border-radius:3px;background:var(--red);animation:cue 1.6s infinite}
@keyframes cue{0%{opacity:0;transform:translateY(-4px)}40%{opacity:1}100%{opacity:0;transform:translateY(12px)}}

/* ===== sections ===== */
.section{position:relative;max-width:var(--maxw);margin:0 auto;padding:clamp(80px,11vw,150px) clamp(16px,4vw,46px)}
.section-alt{max-width:none;background:linear-gradient(180deg,var(--navy-900),var(--navy-800));
  border-block:1px solid var(--line)}
.section-alt>*{max-width:var(--maxw);margin-inline:auto}
.sec-head{max-width:760px;margin-bottom:60px}
.sec-head.center{margin-inline:auto;text-align:center}
.kicker{display:inline-block;font-size:13px;font-weight:700;letter-spacing:2px;color:var(--red);margin-bottom:18px;text-transform:uppercase}
.kicker.light{color:#fff}
.kicker.star{color:var(--red)}
.sec-head h2{font-size:clamp(28px,4.6vw,54px);font-weight:800;line-height:1.18;letter-spacing:-.5px}
.sec-sub{margin-top:20px;color:var(--muted);font-size:clamp(15px,1.7vw,18px);max-width:680px}
.sec-head.center .sec-sub{margin-inline:auto}
.sec-sub b,.sec-head b{color:#fff;font-weight:700}
.grad{background:linear-gradient(90deg,var(--red),var(--red-soft));-webkit-background-clip:text;background-clip:text;color:transparent}

/* ===== MARKET ===== */
.market-grid{display:grid;grid-template-columns:1fr 1.1fr;gap:clamp(28px,5vw,70px);align-items:center}
.share-card{background:linear-gradient(180deg,var(--navy-700),var(--navy-800));border:1px solid var(--line);
  border-radius:var(--r-lg);padding:34px;box-shadow:var(--shadow)}
.share-card h3{font-size:18px;margin-bottom:20px;font-weight:700}
.donut-wrap{position:relative;width:min(280px,72vw);margin:0 auto 24px}
.donut{width:100%;height:auto;transform:rotate(-90deg)}
.donut circle{fill:none;stroke-width:22;transition:stroke-dashoffset 1.4s var(--ease)}
.donut-center{position:absolute;inset:0;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center}
.donut-center strong{font-size:40px;font-weight:900;color:#fff;direction:ltr}
.donut-center small{font-size:12px;color:var(--muted);line-height:1.5}
.donut-center small span{color:var(--red);font-weight:700}
.legend{list-style:none;display:grid;grid-template-columns:1fr 1fr;gap:10px}
.legend li{display:flex;align-items:center;gap:8px;font-size:13px;color:var(--muted)}
.legend i{width:11px;height:11px;border-radius:3px;flex:none}
.legend b{color:#fff;font-weight:700;margin-inline-start:auto;direction:ltr}
.stat-row{display:flex;align-items:center;gap:22px;margin-bottom:34px;padding-bottom:30px;border-bottom:1px solid var(--line)}
.stat-big{flex:none}
.stat-big strong{font-size:clamp(44px,8vw,76px);font-weight:900;color:#fff;direction:ltr;line-height:1;
  background:linear-gradient(180deg,#fff,#8ea0cf);-webkit-background-clip:text;background-clip:text;color:transparent}
.stat-big span{display:block;font-size:14px;color:var(--red);font-weight:700;margin-top:4px}
.stat-row p{color:var(--muted);font-size:15px}
.insight-cards{display:grid;gap:14px}
.insight{display:flex;gap:16px;align-items:flex-start;background:rgba(255,255,255,.025);border:1px solid var(--line);
  border-radius:var(--r);padding:18px 20px;transition:.3s var(--ease)}
.insight:hover{background:rgba(255,255,255,.05);transform:translateX(-6px)}
.insight .ico{color:var(--red);flex:none;margin-top:2px}
.insight h4{font-size:15.5px;font-weight:700;margin-bottom:3px}
.insight p{font-size:13.5px;color:var(--muted)}

/* ===== BRAND ===== */
.position-bar{padding:0 clamp(24px,7vw,96px);margin-bottom:30px}
.pb-line{position:relative;height:4px;border-radius:4px;margin:100px 0 108px;
  background:linear-gradient(270deg,rgba(154,166,196,.35),var(--red) 50%,rgba(47,107,255,.45))}
.pb-node{position:absolute;top:50%;width:0;height:0}
.pb-node.n1{left:88%} .pb-node.n2{left:50%} .pb-node.n3{left:12%}
.pb-dot{position:absolute;top:0;left:0;transform:translate(-50%,-50%);width:15px;height:15px;border-radius:50%;
  background:var(--muted);border:3px solid var(--navy-800);z-index:2}
.pb-node b{position:absolute;left:0;bottom:16px;transform:translateX(-50%);white-space:nowrap;
  font-size:15px;font-weight:700;color:var(--ink)}
.pb-node small{position:absolute;left:0;top:16px;transform:translateX(-50%);width:150px;text-align:center;
  font-size:12px;color:var(--muted);line-height:1.5}
.pb-node.is-meco .pb-dot{background:var(--red);width:22px;height:22px;box-shadow:0 0 0 6px var(--red-glow);animation:pulse 2.4s infinite}
.pb-node.is-meco b{font-size:24px;color:#fff;direction:ltr;bottom:22px}
.pb-node.is-meco small{color:#fff;top:22px}

.pillars{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-bottom:64px}
.pillar{position:relative;background:linear-gradient(180deg,var(--navy-700),var(--navy-800));border:1px solid var(--line);
  border-radius:var(--r-lg);padding:34px 30px;overflow:hidden;transition:.35s var(--ease)}
.pillar::before{content:"";position:absolute;inset:0;background:radial-gradient(120% 100% at 100% 0,var(--red-glow),transparent 50%);opacity:0;transition:.4s}
.pillar:hover{transform:translateY(-7px);border-color:var(--line-2)}
.pillar:hover::before{opacity:.5}
.pillar .pn{font-size:13px;font-weight:800;color:var(--red);direction:ltr}
.pillar h3{font-size:20px;font-weight:700;margin:14px 0 10px}
.pillar p{color:var(--muted);font-size:14.5px}

.price-block{background:linear-gradient(180deg,var(--navy-700),var(--navy-900));border:1px solid var(--line);
  border-radius:var(--r-lg);padding:clamp(22px,3vw,38px);margin-bottom:60px;box-shadow:var(--shadow)}
.price-title{font-size:20px;font-weight:700;margin-bottom:22px}
.price-title span{font-size:13px;color:var(--muted);font-weight:400}
.price-scroll{overflow-x:auto}
.price-table{width:100%;border-collapse:collapse;min-width:560px;font-variant-numeric:tabular-nums}
.price-table th,.price-table td{padding:15px 14px;text-align:center;border-bottom:1px solid var(--line)}
.price-table thead th{font-size:14px;color:var(--muted);font-weight:600}
.price-table tbody th{text-align:right;font-weight:600;font-size:14.5px;color:var(--ink)}
.price-table td{font-size:15px;color:var(--muted);direction:ltr}
.price-table .col-meco{color:#fff;font-weight:800;background:rgba(226,35,26,.12);position:relative}
.price-table thead .col-meco{color:var(--red);direction:ltr}
.price-table td.col-meco{color:#fff;font-weight:800}
.price-foot{margin-top:18px;font-size:13.5px;color:var(--muted)}

.range{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.range-card{position:relative;aspect-ratio:3/4;border-radius:var(--r-lg);overflow:hidden;border:1px solid var(--line);
  background-image:var(--img);background-size:cover;background-position:center;transition:.5s var(--ease)}
.range-card:hover{transform:translateY(-8px) scale(1.01);border-color:var(--red)}
.rc-veil{position:absolute;inset:0;background:linear-gradient(to top,rgba(7,11,22,.95) 8%,transparent 70%)}
.rc-body{position:absolute;inset-inline:0;bottom:0;padding:22px}
.rc-body h4{font-size:19px;font-weight:800}
.rc-body p{font-size:13px;color:var(--muted)}

/* ===== CAMPAIGN ===== */
.pillars-campaign{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.cc{position:relative;background:linear-gradient(180deg,var(--navy-700),var(--navy-800));border:1px solid var(--line);
  border-radius:var(--r-lg);padding:34px 30px;overflow:hidden;transition:.35s var(--ease)}
.cc:hover{transform:translateY(-7px);border-color:var(--line-2);box-shadow:var(--shadow)}
.cc-num{position:absolute;top:22px;left:26px;font-size:13px;font-weight:800;color:var(--muted-2);direction:ltr}
.cc-ico{width:40px;height:40px;fill:none;stroke:var(--red);stroke-width:1.6;stroke-linecap:round;stroke-linejoin:round;margin-bottom:20px}
.cc h3{font-size:21px;font-weight:700;margin-bottom:10px}
.cc p{color:var(--muted);font-size:14.5px}
.cc.is-ai{background:linear-gradient(160deg,rgba(226,35,26,.16),var(--navy-700));border-color:rgba(226,35,26,.35)}
.cc.is-ai .cc-ico{stroke:#fff}

/* ===== OOH ===== */
.section-ooh{position:relative;padding:clamp(90px,14vw,180px) clamp(16px,4vw,46px);overflow:hidden;max-width:none}
.ooh-bg{position:absolute;inset:0;z-index:0}
.ooh-bg img{width:100%;height:100%;object-fit:cover}
.ooh-veil{position:absolute;inset:0;z-index:1;background:linear-gradient(90deg,rgba(7,11,22,.94) 30%,rgba(7,11,22,.55))}
.ooh-inner{position:relative;z-index:2;max-width:var(--maxw);margin:0 auto}
.ooh-inner h2{font-size:clamp(28px,4.6vw,52px);font-weight:800;max-width:680px;line-height:1.2;margin-bottom:18px}
.ooh-inner p{max-width:560px;color:var(--ink);font-size:17px;margin-bottom:26px}
.ooh-tags{display:flex;gap:10px;flex-wrap:wrap}
.ooh-tags span{font-size:13px;background:rgba(255,255,255,.08);border:1px solid var(--line-2);padding:8px 16px;border-radius:100px}

/* ===== ENGINE ===== */
.section-engine{position:relative;max-width:none;padding:clamp(90px,13vw,170px) clamp(16px,4vw,46px);
  background:radial-gradient(110% 80% at 50% 0,var(--navy-700),var(--navy-900));border-block:1px solid var(--line);overflow:hidden}
.section-engine>*{max-width:var(--maxw);margin-inline:auto;position:relative;z-index:2}
.engine-glow{position:absolute;top:-10%;left:50%;transform:translateX(-50%);width:900px;height:600px;z-index:0;
  background:radial-gradient(circle,var(--red-glow),transparent 65%);filter:blur(40px);opacity:.6;
  animation:breathe 7s ease-in-out infinite}
@keyframes breathe{0%,100%{opacity:.4;transform:translateX(-50%) scale(1)}50%{opacity:.7;transform:translateX(-50%) scale(1.1)}}
.flow{display:grid;grid-template-columns:1fr auto 1fr auto 1fr auto 1fr;align-items:stretch;gap:8px;margin-bottom:34px}
.flow-step{background:linear-gradient(180deg,rgba(255,255,255,.04),rgba(255,255,255,.01));border:1px solid var(--line);
  border-radius:var(--r);padding:26px 22px;text-align:center;transition:.35s var(--ease)}
.flow-step:hover{transform:translateY(-6px);border-color:var(--red)}
.fs-n{display:inline-flex;width:38px;height:38px;align-items:center;justify-content:center;border-radius:50%;
  background:var(--red);color:#fff;font-weight:800;margin-bottom:14px;box-shadow:0 8px 22px -8px var(--red-glow)}
.flow-step h4{font-size:16.5px;font-weight:700;margin-bottom:8px}
.flow-step p{font-size:13px;color:var(--muted)}
.flow-arrow{align-self:center;width:30px;height:2px;background:linear-gradient(90deg,var(--red),transparent);position:relative}
.flow-arrow::after{content:"";position:absolute;left:0;top:-3px;border:4px solid transparent;border-right-color:var(--red)}
.ava-note{text-align:center;color:var(--muted);font-size:14.5px;margin-bottom:56px}
.ava-note a{color:var(--red-soft);font-weight:700;border-bottom:1px solid transparent;transition:.25s}
.ava-note a:hover{border-color:var(--red-soft)}

.segments{margin-bottom:60px}
.seg-title{font-size:22px;font-weight:700;text-align:center;margin-bottom:26px}
.seg-grid{display:grid;grid-template-columns:repeat(5,1fr);gap:14px}
.seg{background:rgba(255,255,255,.03);border:1px solid var(--line);border-radius:var(--r);padding:22px 20px;transition:.3s var(--ease)}
.seg:hover{background:rgba(226,35,26,.08);border-color:rgba(226,35,26,.35);transform:translateY(-5px)}
.seg b{display:block;font-size:15.5px;margin-bottom:8px;color:#fff}
.seg span{font-size:13px;color:var(--muted)}

/* ===== DEMO ===== */
.demo{background:linear-gradient(180deg,rgba(255,255,255,.04),rgba(255,255,255,.01));border:1px solid var(--line-2);
  border-radius:var(--r-lg);padding:clamp(26px,4vw,52px);box-shadow:var(--shadow);position:relative;overflow:hidden}
.demo::before{content:"";position:absolute;top:0;right:0;width:240px;height:240px;
  background:radial-gradient(circle at 100% 0,var(--red-glow),transparent 70%);pointer-events:none}
.demo-head{text-align:center;margin-bottom:40px;position:relative}
.demo-head h3{font-size:clamp(22px,3vw,34px);font-weight:800;margin:8px 0 12px}
.demo-head p{color:var(--muted);max-width:540px;margin:0 auto;font-size:15px}
.demo-body{display:grid;grid-template-columns:1fr 1.25fr;gap:clamp(24px,4vw,48px);align-items:start}

.demo-form{display:flex;flex-direction:column;gap:16px}
.df-row{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.demo-form label{display:flex;flex-direction:column;gap:8px;font-size:13.5px;color:var(--muted);font-weight:500}
.demo-form input,.demo-form select{font-family:inherit;font-size:15px;color:#fff;background:rgba(8,12,24,.7);
  border:1px solid var(--line-2);border-radius:12px;padding:13px 15px;transition:.25s;width:100%}
.demo-form input:focus,.demo-form select:focus{outline:none;border-color:var(--red);box-shadow:0 0 0 3px var(--red-glow)}
.demo-form select{appearance:none;cursor:pointer;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='14' height='14' fill='none' stroke='%239aa6c4' stroke-width='2'%3E%3Cpath d='M3 5l4 4 4-4'/%3E%3C/svg%3E");
  background-repeat:no-repeat;background-position:left 14px center}
.df-btn{margin-top:6px;justify-content:center}
.df-hint{font-size:12px;color:var(--muted-2);text-align:center}

.demo-out{display:grid;grid-template-columns:auto 1fr;gap:24px;align-items:start}
.phone{width:230px;flex:none;background:linear-gradient(160deg,#1a2540,#0c1326);border:1px solid var(--line-2);
  border-radius:34px;padding:12px;position:relative;box-shadow:var(--shadow);margin:0 auto}
.phone-notch{width:90px;height:20px;background:#05080f;border-radius:0 0 14px 14px;margin:0 auto 8px}
.phone-screen{background:#05080f;border-radius:24px;padding:16px 14px;min-height:330px}
.sms-top{display:flex;justify-content:space-between;align-items:center;margin-bottom:14px;padding-bottom:12px;border-bottom:1px solid var(--line)}
.sms-from{font-weight:800;font-size:14px;direction:ltr;color:#fff}
.sms-from::before{content:"";display:inline-block;width:8px;height:8px;background:var(--red);border-radius:50%;margin-inline-start:7px;vertical-align:middle}
.sms-time{font-size:11px;color:var(--muted-2)}
.sms-bubble{background:linear-gradient(160deg,var(--navy-600),var(--navy-700));border:1px solid var(--line);
  border-radius:16px 16px 16px 5px;padding:15px 16px;font-size:13.5px;line-height:1.95;color:var(--ink);white-space:pre-line;
  transition:.4s var(--ease)}
.sms-link{margin-top:10px;font-size:12.5px}
.sms-link a{color:var(--blue-soft);direction:ltr;display:inline-block}

.out-side{display:flex;flex-direction:column;gap:18px;min-width:0}
.out-card{background:rgba(8,12,24,.5);border:1px solid var(--line);border-radius:var(--r);padding:20px 22px}
.out-card-h{display:flex;align-items:center;gap:10px;font-size:14px;font-weight:700;margin-bottom:14px;color:#fff}
.out-card-h .ico{width:18px;height:18px;color:var(--red)}
.vid-script{font-size:14px;line-height:2;color:var(--ink);white-space:pre-line;min-height:120px;transition:.4s var(--ease)}
.vid-meta{margin-top:14px;display:flex;gap:8px;flex-wrap:wrap}
.vid-meta span{font-size:11.5px;background:rgba(255,255,255,.05);border:1px solid var(--line);padding:5px 12px;border-radius:100px;color:var(--muted)}
.audio-card{background:linear-gradient(160deg,rgba(226,35,26,.1),rgba(8,12,24,.5));border-color:rgba(226,35,26,.25)}
.audio-row{display:flex;align-items:center;gap:18px}
.play-btn{width:54px;height:54px;flex:none;border-radius:50%;background:var(--red);border:0;cursor:pointer;
  display:flex;align-items:center;justify-content:center;box-shadow:0 10px 30px -8px var(--red-glow);transition:.25s}
.play-btn:hover{transform:scale(1.07)}
.play-btn svg{width:22px;height:22px;fill:#fff}
.play-btn .i-pause{display:none}
.play-btn.playing .i-play{display:none}
.play-btn.playing .i-pause{display:block}
.play-btn .spin{display:none;width:22px;height:22px;border:3px solid rgba(255,255,255,.32);
  border-top-color:#fff;border-radius:50%;animation:spin .7s linear infinite}
.play-btn.loading .i-play,.play-btn.loading .i-pause{display:none}
.play-btn.loading .spin{display:block}
@keyframes spin{to{transform:rotate(360deg)}}
.audio-wave.loading span{opacity:.7;background:linear-gradient(180deg,#fff,var(--muted));animation:waveLoad .9s ease-in-out infinite}
.audio-wave.loading span:nth-child(odd){animation-delay:.12s}
.audio-wave.loading span:nth-child(3n){animation-delay:.24s}
@keyframes waveLoad{0%,100%{height:28%}50%{height:58%}}
.audio-wave{display:flex;align-items:center;gap:4px;height:40px;flex:1}
.audio-wave span{flex:1;background:linear-gradient(180deg,var(--red-soft),var(--red));border-radius:3px;height:18%;opacity:.5;transition:.2s}
.audio-wave.on span{animation:wave 1s ease-in-out infinite}
.audio-wave.on span:nth-child(odd){animation-delay:.15s}
.audio-wave.on span:nth-child(3n){animation-delay:.3s}
.audio-wave.on span:nth-child(4n){animation-delay:.45s}
@keyframes wave{0%,100%{height:18%;opacity:.5}50%{height:90%;opacity:1}}
.audio-note{font-size:12px;color:var(--muted);margin-top:14px}

/* ===== ROADMAP ===== */
.timeline{list-style:none;position:relative;max-width:760px;margin:0 auto 64px;padding-inline-start:30px}
.timeline::before{content:"";position:absolute;right:8px;top:6px;bottom:6px;width:2px;
  background:linear-gradient(180deg,var(--red),var(--line))}
.timeline li{position:relative;padding-bottom:28px}
.timeline li:last-child{padding-bottom:0}
.tl-dot{position:absolute;right:-30px;top:6px;width:16px;height:16px;border-radius:50%;background:var(--navy-800);
  border:3px solid var(--red);transform:translateX(50%)}
.timeline li.is-star .tl-dot{background:var(--red);box-shadow:0 0 0 6px var(--red-glow);animation:pulse 2.4s infinite}
.tl-card{background:linear-gradient(180deg,var(--navy-700),var(--navy-800));border:1px solid var(--line);
  border-radius:var(--r);padding:22px 26px;transition:.3s var(--ease)}
.timeline li:hover .tl-card{transform:translateX(-8px);border-color:var(--line-2)}
.tl-ph{font-size:12px;font-weight:800;color:var(--red);letter-spacing:1px}
.tl-card h4{font-size:18px;font-weight:700;margin:6px 0 6px}
.tl-card p{font-size:14px;color:var(--muted)}
.is-star .tl-card{border-color:rgba(226,35,26,.4);background:linear-gradient(160deg,rgba(226,35,26,.12),var(--navy-700))}
.kpis{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.kpi{background:rgba(255,255,255,.03);border:1px solid var(--line);border-radius:var(--r);padding:28px 22px;text-align:center;transition:.3s var(--ease)}
.kpi:hover{transform:translateY(-6px);border-color:var(--red)}
.kpi strong{display:block;font-size:clamp(30px,4vw,46px);font-weight:900;color:#fff;direction:ltr;
  background:linear-gradient(180deg,#fff,#8ea0cf);-webkit-background-clip:text;background-clip:text;color:transparent}
.kpi span{font-size:13px;color:var(--muted)}

/* ===== CTA ===== */
.cta{position:relative;min-height:90svh;display:flex;flex-direction:column;justify-content:center;overflow:hidden}
.cta-bg{position:absolute;inset:0;z-index:0}
.cta-bg img{width:100%;height:100%;object-fit:cover}
.cta-veil{position:absolute;inset:0;z-index:1;background:linear-gradient(to top,var(--navy-900),rgba(7,11,22,.78))}
.cta-inner{position:relative;z-index:2;text-align:center;max-width:780px;margin:0 auto;padding:80px clamp(16px,4vw,46px)}
.cta-inner h2{font-size:clamp(28px,5vw,58px);font-weight:800;line-height:1.18;margin-bottom:18px}
.cta-inner p{color:var(--ink);font-size:18px;margin-bottom:34px}
.cta-actions{display:flex;gap:14px;justify-content:center;flex-wrap:wrap}
.foot{position:relative;z-index:2;display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:12px;
  padding:24px clamp(16px,4vw,46px);border-top:1px solid var(--line);font-size:13px;color:var(--muted)}
.foot span{direction:ltr}
.foot-mid{color:var(--ink);font-weight:600}

/* ===== MARQUEE ===== */
.marquee{overflow:hidden;border-block:1px solid var(--line);background:linear-gradient(90deg,var(--navy-900),var(--navy-700),var(--navy-900));padding:15px 0;position:relative}
.marquee::before,.marquee::after{content:"";position:absolute;top:0;bottom:0;width:140px;z-index:2;pointer-events:none}
.marquee::before{right:0;background:linear-gradient(270deg,var(--navy-900),transparent)}
.marquee::after{left:0;background:linear-gradient(90deg,var(--navy-900),transparent)}
.marquee-track{direction:ltr;display:inline-flex;align-items:center;white-space:nowrap;animation:marquee 42s linear infinite;will-change:transform}
.marquee:hover .marquee-track{animation-play-state:paused}
.marquee-track span{font-size:15px;font-weight:700;color:var(--ink);padding:0 24px;opacity:.9}
.marquee-track i{width:6px;height:6px;border-radius:50%;background:var(--red);flex:none;box-shadow:0 0 10px var(--red-glow)}
@keyframes marquee{to{transform:translateX(-50%)}}

/* ===== campaign deliverable lists ===== */
.cc-list{list-style:none;margin-top:18px;padding-top:16px;border-top:1px solid var(--line);display:flex;flex-direction:column;gap:11px}
.cc-list li{display:flex;align-items:flex-start;gap:10px;font-size:13px;color:var(--muted);line-height:1.65}
.li-ico{width:15px;height:15px;flex:none;fill:var(--red);margin-top:3px;filter:drop-shadow(0 0 4px var(--red-glow))}
.cc h3{margin-bottom:8px}

/* ===== SCOPE OF WORK ===== */
.section-alt#scope,.section-alt#roadmap{position:relative;overflow:hidden}
.scope-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;position:relative;z-index:1}
.scope{position:relative;background:linear-gradient(180deg,var(--navy-700),var(--navy-800));border:1px solid var(--line);
  border-radius:var(--r-lg);padding:30px 22px;text-align:center;overflow:hidden;transition:.35s var(--ease)}
.scope::before{content:"";position:absolute;inset:0;background:radial-gradient(120% 90% at 50% 0,var(--red-glow),transparent 55%);opacity:0;transition:.4s}
.scope:hover{transform:translateY(-8px);border-color:var(--line-2)}
.scope:hover::before{opacity:.4}
.scope-ico{width:32px;height:32px;fill:none;stroke:var(--muted);stroke-width:1.5;stroke-linecap:round;stroke-linejoin:round;margin-bottom:16px;position:relative;transition:.35s}
.scope:hover .scope-ico{stroke:var(--red)}
.scope strong{display:block;font-size:clamp(30px,4vw,46px);font-weight:900;direction:ltr;line-height:1;position:relative;
  background:linear-gradient(180deg,#fff,#8ea0cf);-webkit-background-clip:text;background-clip:text;color:transparent}
.scope span{display:block;margin-top:10px;font-size:13px;color:var(--muted);position:relative}
.scope.is-hot{background:linear-gradient(160deg,rgba(226,35,26,.18),var(--navy-700));border-color:rgba(226,35,26,.4)}
.scope.is-hot .scope-ico{stroke:var(--red-soft)}
.scope.is-hot strong{background:linear-gradient(180deg,#fff,var(--red-soft));-webkit-background-clip:text;background-clip:text;color:transparent}
.aurora{position:absolute;inset:0;z-index:0;pointer-events:none;opacity:.5;
  background:
    radial-gradient(600px 300px at 15% 20%,rgba(226,35,26,.16),transparent 60%),
    radial-gradient(700px 340px at 85% 80%,rgba(47,107,255,.14),transparent 60%);
  animation:aurora 16s ease-in-out infinite alternate}
@keyframes aurora{0%{transform:translate3d(0,0,0) scale(1)}100%{transform:translate3d(-3%,2%,0) scale(1.08)}}

/* ===== OOH concepts ===== */
.ooh-concepts{position:relative;z-index:2;max-width:var(--maxw);margin:50px auto 0;display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.oc{background:rgba(8,12,24,.55);backdrop-filter:blur(10px);border:1px solid var(--line-2);border-radius:var(--r);padding:26px;transition:.35s var(--ease)}
.oc:hover{transform:translateY(-7px);border-color:var(--red);background:rgba(8,12,24,.72)}
.oc-ico{width:36px;height:36px;fill:none;stroke:var(--red);stroke-width:1.5;stroke-linecap:round;stroke-linejoin:round;margin-bottom:14px}
.oc h4{font-size:18px;font-weight:700;margin-bottom:7px}
.oc p{font-size:13.5px;color:var(--muted)}

/* ===== flow icons ===== */
.flow-step .fs-ico{width:26px;height:26px;fill:none;stroke:var(--red);stroke-width:1.5;stroke-linecap:round;stroke-linejoin:round;display:block;margin:0 auto 12px}

/* ===== channels ===== */
.channels{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-bottom:60px}
.ch{position:relative;background:linear-gradient(180deg,rgba(255,255,255,.045),rgba(255,255,255,.01));border:1px solid var(--line);
  border-radius:var(--r);padding:28px 22px;overflow:hidden;transition:.35s var(--ease)}
.ch:hover{transform:translateY(-8px);border-color:var(--red)}
.ch-glow{position:absolute;top:-50px;left:50%;transform:translateX(-50%);width:140px;height:140px;
  background:radial-gradient(circle,var(--red-glow),transparent 70%);opacity:0;transition:.45s}
.ch:hover .ch-glow{opacity:.85}
.ch-ico{position:relative;width:34px;height:34px;fill:none;stroke:var(--red);stroke-width:1.5;stroke-linecap:round;stroke-linejoin:round;margin-bottom:14px}
.ch h4{position:relative;font-size:16px;font-weight:700;margin-bottom:7px}
.ch p{position:relative;font-size:13px;color:var(--muted)}

/* ===== drip journey ===== */
.drip{margin-bottom:64px;text-align:center}
.drip-title{font-size:clamp(20px,2.8vw,32px);font-weight:800;margin-bottom:10px}
.drip-sub{color:var(--muted);max-width:580px;margin:0 auto 38px;font-size:15px}
.drip-line{display:grid;grid-template-columns:repeat(5,1fr);gap:14px;position:relative}
.drip-line::before{content:"";position:absolute;top:60px;right:9%;left:9%;height:2px;z-index:0;
  background:linear-gradient(90deg,var(--red),rgba(47,107,255,.45))}
.drip-step{position:relative;z-index:1;background:rgba(8,12,24,.6);border:1px solid var(--line);border-radius:var(--r);
  padding:20px 16px;text-align:center;transition:.35s var(--ease)}
.drip-step:hover{transform:translateY(-7px);border-color:var(--red)}
.dr-day{display:inline-block;font-size:11.5px;font-weight:800;color:var(--red);direction:ltr;
  background:rgba(226,35,26,.12);border:1px solid rgba(226,35,26,.32);padding:4px 12px;border-radius:100px;margin-bottom:14px}
.dr-ico{width:28px;height:28px;fill:none;stroke:#fff;stroke-width:1.5;stroke-linecap:round;stroke-linejoin:round;display:block;margin:0 auto 12px}
.drip-step h5{font-size:15px;font-weight:700;margin-bottom:6px}
.drip-step p{font-size:12.5px;color:var(--muted);line-height:1.6}
.drip-step.is-goal{background:linear-gradient(160deg,rgba(226,35,26,.16),var(--navy-700));border-color:rgba(226,35,26,.4)}
.drip-step.is-goal .dr-ico{stroke:var(--red-soft)}

/* ===== segment icons ===== */
.seg-sub{color:var(--muted);max-width:620px;margin:0 auto 28px;font-size:14.5px;text-align:center}
.seg-ico{width:30px;height:30px;fill:none;stroke:var(--red);stroke-width:1.45;stroke-linecap:round;stroke-linejoin:round;margin-bottom:14px}

/* ===== roadmap enrich ===== */
.tl-top{display:flex;align-items:center;gap:10px;margin-bottom:6px}
.tl-dur{font-size:11px;font-weight:700;color:var(--muted);background:rgba(255,255,255,.05);border:1px solid var(--line);padding:3px 11px;border-radius:100px}
.tl-list{list-style:none;margin-top:14px;display:flex;flex-direction:column;gap:8px}
.tl-list li{position:relative;padding-inline-start:18px;font-size:13px;color:var(--muted);line-height:1.55}
.tl-list li::before{content:"";position:absolute;right:0;top:8px;width:6px;height:6px;border-radius:50%;background:var(--red);box-shadow:0 0 6px var(--red-glow)}
.is-star .tl-list li::before{background:var(--red-soft)}

/* timeline scroll-fill */
.timeline::after{content:"";position:absolute;right:8px;top:6px;width:2px;z-index:1;height:var(--tl-fill,0%);
  background:linear-gradient(180deg,var(--red),var(--red-soft));box-shadow:0 0 12px var(--red-glow);transition:height .15s linear}

/* ===== stagger ===== */
.stagger>.reveal{transition-delay:var(--d,0ms)}

/* ===== reveal ===== */
.reveal{opacity:0;transform:translateY(34px);transition:opacity .9s var(--ease),transform .9s var(--ease)}
.reveal.in{opacity:1;transform:none}

/* ===== responsive ===== */
@media(max-width:980px){
  .nav-links,.nav-cta{display:none}
  .nav.open .nav-links{display:flex;position:absolute;top:100%;inset-inline:0;flex-direction:column;gap:0;
    background:rgba(8,12,24,.97);backdrop-filter:blur(18px);border-bottom:1px solid var(--line);padding:8px 0}
  .nav.open .nav-links a{padding:14px 28px}
  .nav-burger{display:flex}
  .nav.open .nav-burger span:nth-child(1){transform:translateY(7px) rotate(45deg)}
  .nav.open .nav-burger span:nth-child(2){opacity:0}
  .nav.open .nav-burger span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
  .market-grid{grid-template-columns:1fr}
  .pillars,.pillars-campaign{grid-template-columns:1fr 1fr}
  .flow{grid-template-columns:1fr 1fr;gap:14px}
  .flow-arrow{display:none}
  .seg-grid{grid-template-columns:1fr 1fr 1fr}
  .range{grid-template-columns:1fr 1fr}
  .demo-body{grid-template-columns:1fr}
  .kpis{grid-template-columns:1fr 1fr}
  .scope-grid{grid-template-columns:1fr 1fr}
  .channels{grid-template-columns:1fr 1fr}
  .ooh-concepts{grid-template-columns:1fr}
  .drip-line{grid-template-columns:1fr 1fr 1fr}
  .drip-line::before{display:none}
}
@media(max-width:620px){
  .pillars,.pillars-campaign,.seg-grid,.range,.flow,.kpis,.channels,.drip-line{grid-template-columns:1fr}
  .scope-grid{grid-template-columns:1fr 1fr}
  .df-row{grid-template-columns:1fr}
  .demo-out{grid-template-columns:1fr}
  .phone{width:250px}
  .hero-stats{gap:24px}
  .stat-row{flex-direction:column;align-items:flex-start;gap:12px}
  .marquee-track span{font-size:14px;padding:0 16px}
}
/* position bar → vertical card list on small screens */
@media(max-width:760px){
  .position-bar{padding:0}
  .pb-line{height:auto;background:none;margin:24px 0 36px;display:flex;flex-direction:column;gap:12px}
  .pb-node{position:relative;top:auto;left:auto!important;width:auto;height:auto;
    display:grid;grid-template-columns:auto 1fr;align-items:center;column-gap:14px;
    padding:16px 18px;border:1px solid var(--line);border-radius:14px;background:rgba(255,255,255,.03)}
  .pb-dot{position:relative;top:auto;left:auto;transform:none;grid-row:1/3}
  .pb-node b{position:relative;left:auto;bottom:auto;transform:none;text-align:right}
  .pb-node small{position:relative;left:auto;top:auto;transform:none;width:auto;text-align:right;grid-column:2}
  .pb-node.is-meco{border-color:rgba(226,35,26,.4);background:linear-gradient(160deg,rgba(226,35,26,.12),rgba(255,255,255,.03))}
  .pb-node.is-meco .pb-dot{animation:none}
  .pb-node.is-meco b{font-size:19px}
}
@media(prefers-reduced-motion:reduce){
  *{animation:none!important;scroll-behavior:auto}
  .reveal{opacity:1;transform:none;transition:none}
}